In a rough economy people search for the smart place to put their money. Real Estate is down across the country. Interest rates are up. The stock market is down and unpredictable. So where is the great investment? What is the hot market?
How about a market that has gone from a $35 billion industry in 2005 to $38.5 billion in 2006 and up to $41 billion in 2007. What if these numbers represented just the U.S. share of this huge money maker? What if other countries such as China, Japan and Australia were as hot or hotter? What if the big corporations weren't capitalizing on it and the small businesses were doing it all wrong? Would this be a great investment with potential for big returns?
Well this is much of the pet product industry today. "Natural and organic pet food is a particularly hot area." According to American Pet Product Association President, Bob Vetere, Entrepreneur magazine Sept. 2007 titled 7 hot businesses that can make you rich!
It seems that the hot investment with big returns would be with a start-up company that had drive, a vision, a unique niche and a huge untapped market.
"Healthy dog food and treats are what people want right now. Dog food and treats make up about $10 billion of the pet product industry and it's the area we are focusing on" Says Jim Nelson, cofounder of Chester's Choice, LLC a start-up, dog biscuit company who’s mission is "To capture the majority of the gourmet dog biscuit market in a quick and efficient manor."
"Our niche is not just healthy but special order biscuits for dogs with special needs. People are having trouble finding foods and treats for their pets with special needs. Some special needs would be pets with diabetes, heart problems, allergies, things like that.
Jim's plan for Chester's Choice, LLC is to cater to the growing numbers of caring pet owners who are pampering their pets like never before. "We see there is desire for a product like ours in an industry where doggy daycare, pet boutiques, high-end pet jewelry and pet salons are hot businesses. You can view the Chester's Choice business plan at www.chesterschoice.com.
The pet product industry is definitely one of the hot investments right now. Smart investors from the smaller, several thousand dollar investor to the bigger angel investors are viewing these businesses as the smart way to make money. Potential for big returns in a burgeoning, thriving market has these investors seeing dollar signs.
It can be challenging, however, to find a way to get your money into this industry. Big corporations don't need your money and many start-ups aren't willing to share in the spoils. Watch closely for opportunities and get while the getting is good!
