Chester's Choice Hot Investment with Big Returns Success Story | Gourmet Biscuits for Dogs from Chester's Choice

by Recent Article in Start Your Own Business Magazine

       DOGGONE FORTUNE!

Small bakery for dogs goes paw-to-paw with the big chains and bites off $5 million a year in sales!

    A Walk down the pet food aisle of grocery stores around the country five years ago found
the shelf space dominated exclusively by multinational corporations. They are still there,
but now they are being joined by smaller companies like Blue Dog Bakery, a company that offers premium, all-natural low-fat dog treats.
    Blue Dog Bakery, a woman-owned business in an industry run mostly by male executives,
has landed their healthy alternatives on the same shelves by carving out a premium natural niche and through a dogged focus on mass mainstream distribution.
    In response to her concern about the poor quality of ingredients in most pet foods, the
alarming increase in dog obesity and the lack of healthy alternatives on grocery pet shelves Margot Kenly left a successful career in the gourmet food industry in 1998 to start Blue Dog Bakery. Her company's dog treats are the first all-natural, premium, low-fat dog treats to be nationally distributed in chain grocery, large specialty pet, and national natural food stores.
    "Much like the rapid growth of natural products for people, there is growing concern about the health and nutrition of animal companions," notes Margot Kenly, President and Founder of Blue Dog Bakery. "We have heard form almost 50,000 customers who appreciate the fact that all of our products are made with the highest quality human-grade bakery ingredients and are free of animal byproducts, preservatives, additives and artificial flavors and colors, " adds Kenly.
    Natural pet food is an emerging trend that fetched more thatn $524 million in 2004. Blue Dog Bakery is a part of a small but fast-growing niche of the overall pet supplies market, which is projected to hit $35.9 billion for 2005. According to the American Pet Products Manufacturers Associations (APPMA), the main factor contributing to sales growth in the pet product industry is pet owners' demand for premium products in both food and supplies. Blue Dog Bakery sales are $5 million per year.

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