Is this a hot investment with big returns? You decide.
Co-founders of Chester’s Choice, LLC Jim and Alexis Nelson believe they’re onto something. We recently sat down with Jim at his home office to talk with him about their new venture. Jim says the hot investment with big returns today is the pet product industry. The healthy foods and treats are a particularly smart way to make money.
Their mission is to “Capture the majority of the gourmet dog biscuit industry in a quick and efficient manner.”
Admittedly, Jim and Alexis have done their homework regarding the particularly hot market that is the pet product industry today. Their niche, a healthy dog biscuit and an online option of special orders for dogs with special needs, seems to be a good one. “The pet product industry has jumped up about $3 billion per year for the last several years to $41 billion in 2007. Healthy foods and treats are one of the hottest areas. We don’t need a very big slice of that pie to be damn successful," Jim says.
The Chester’s Choice plan, is it realistic? “It’s a given that healthy pet foods and treats is a hot market, a hot investment with big returns. Can we compete? Since that tainted gluten and melamine from China thing happened, big companies have made a weak effort to act like they care about people’s pets. Cute commercials and pretty packaging showing vegetables and meat is about it. It seams more like saving face than caring. They’re not in the same league when it comes to a healthy, quality product. Some small businesses are making good products but their marketing, packaging, image and SEO are totally inferior. They seem to have the pets in mind but not the business. We’ll smoke past them like they’re standing still,” says the confident founder.
Are you guys qualified to build what you’re trying to build? Pushing aside a stack of business magazines and clicking out of a program on his computer, Jim says, “We are smart enough to know what we don’t know. We have years of valuable experience in production and accounting as well as success building residential construction, real estate and mortgage businesses. That said, we’ve gone to great lengths to surround ourselves with exceptionally talented people in virtually all of the areas of this business. Our confidence is sky high.”
Where do you see yourself in five years? “You read through our website. Kinda says it all. Making the best dog biscuits, making lots of money and having fun doing it!”
Confidence, a hot market, an untapped niche, does it equal big returns?
