Our primary means of selling our products to the public will be our website, www.chesterschoice.net, which will utilize all of the latest tools and technology and at the same time be attractive and easy to use. We are creating a tasteful, distinguished site, reflecting the product that Chester’s Choice is. Some of the features of our site will include, shopping cart , reoccurring billing, payment by Visa, Master card, Pay pal or direct withdraw. We own the “mobi” (The domain that allows people to order via cellular signal.) so we will be able to take orders via cellular/blackberry as well. Our online shipment tracking will put buyer’s minds at ease as well as cut down on calls to the company. The suggestions and feedback section will help us to determine what our customers want and don’t want.
We will direct traffic by all legal means possible including a massive system of metatext, redirects, links, and registration through Yahoo and Google. Our predetermined set of words (metatext) will “GRAB” consumers who are searching the internet for similar products.
We will have an email marketing campaign where we will send a Chester’s Choice news letter and offer our existing customers the latest specials.
We are talking about creating a simple, fun game that people can play on our site. This provides entertainment value, brings them to our site for possible sales and creates more hits on our site. More hits translate to higher status on search engines. This higher status will put us and keep us at the top of the page when people do a search for dog biscuits or related words.
The game may give the player a chance to accumulate points that can be applied towards their next purchase.
We will direct retailers directly to us, by phone or email, for the purpose of negotiating wholesale purchases.
We also plan to offer “freebees” to those who fill out our online survey.
Chester’s Choice, LLC will offer a referral incentive program to its buyers. When a referred customer orders from Chester’s Choice website, they’ll put in their friend’s code. The referring friend will automatically receive a discount on their next purchase and a personal thank you from Chester’s Choice, LLC.
Visitors to our site can click on Chester’s tricks and view videos of what Chester will do for one of his biscuits. He’ll perform over a dozen tricks with practiced, spot on precision. The idea behind Chester’s Choice, LLC is: Chester won’t perform for just any biscuit; only Chester’s Choice gets his stamp of approval. Our website and our product will continually show and refer to our inspiration and our mascot “Chester.” Our logo and our color scheme will continue throughout, for the purpose of branding.
In addition, a blog will allow our customers to share their Chester’s Choice, LLC experience, talk about their dogs and will create more hits on our site.
Our website builders have all of our criteria in mind. They understand our product, our target market, our image and our goals. This is critical for a quick and efficient transition from raising money to going into production to taking orders and shipping. They are highly capable and eager to provide us with a site that will sell our product, captivate the visitors and generate maximum traffic.
