Our recent push to put a website up and get production started is largely due to timing. All along, our intention has been to produce a biscuit that was U.S. made, healthy for the dogs and made with ingredients fit for human consumption. It all just made sense to us. Everyone has heard about the recent dog food scare regarding the tainted ingredients, gluten and melamine, from China. It’s been all over the news, internet and even on Oprah.
The pet supply industry in the US has gone from $35 billion in 2005 to $41 billion in 2007. Of this $10 billion is currently dog food and treats.
A healthy product that people can trust has always been a good idea. High quality or gourmet type pet food products have been popular for sometime. Young couples and families are putting more emphasis on their pets. Now, with a heightened awareness of what we are feeding our pets, sales of high quality pet foods are rising. Having a good product, providing a service and good market timing has always been a recipe for success. We believe the iron is hot and it’s time to strike.
